Genoa CFC x Marcello Pipitone: When Football Heritage Meets Design
Published March 13, 2026
We're used to celebrating mud stains and signatures, but this Genoa CFC jersey collection is something a little different.
Genoa's RE:GENERATION JERSEY project is a soccer-fashion mash-up – and the results are stunning.
Here's the deal: It's a collaboration with Italian designer Marcello Pipitone, who has fused different Genoa jerseys together to create a unique collection of Genoa collectibles.
These are one-of-one pieces, and this is the only place you can get your hands on one!
The story behind Genoa’s RE:GENERATION JERSEY project
This isn’t a typical capsule collection. It’s really about seeing Genoa’s identity in a different way.
Pipitone pulled apart official Genoa jerseys from the last three seasons – jerseys from matches and moments that Rossoblù fans still talk about – and put the different jerseys together to make 15 completely new pieces.
It sounds off the wall, but as you can see, the jerseys are incredible!
A special jersey with a special purpose
A portion of the proceeds from the RE:GENERATION JERSEY collection will be donated to AFMA Genova APS, a nonprofit supporting families affected by Alzheimer’s disease, highlighting the club’s commitment to social responsibility.
How to own authentic Genoa CFC x Marcello Pipitone soccer jerseys
Here are all the key details for the Genoa CFC x Marcello Pipitone jersey auction:
15 one-of-a-kind Genoa CFC jerseys
Jerseys available to bid on between March 10 and March 20
MWS is the only place you can secure these exclusive jerseys.
Stay in the loop
Remember, whenever Genoa CFC special-edition game-worn jerseys go live, you can be the first to know.
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